Here is what I think!
There are zillions of courses out there offering teachings on how to write for the web, and putting there own little spin on the subject. Surely, it’s all based on writing on what you know on a specific subject, and doing research on what you don’t know on a subject you have been paid to write about?
Gain experience on writing for the web, on subjects you do know, and research on subjects you don’t know to gain the knowledge on different subject areas
The subject of Web Development is my speciality which i know a lot about, but if you can diversify on to various subjects the better it is for you as it shows you are flexible, and can adapt on different topics.
If you don’t want to take my advice, listen to the real experts if it makes more sense to you. Being a web developer, and editing my web pages means i need to be effective in what i am writing so that people can hopefully appeal to the information i am putting on my site at https://gs64.wordpress.com
It may not be the most dynamic site on the net, but it’s a start in the right direction for me.
If you want to fork out money on courses then so be it, but i always look on the Internet for inspiration. I have had three comments on an entry i wrote a few days ago, now i need to build on that progress with more interesting information.
Research is the key when writing for the web because if you are employed by a business to write about their services, then you need to put the information over in a way that catches the eye of the reader.
A short synopsis might be useful on the subject you are going to write about. Make your entries useful to the reader, not only for you.
Make sure people know what your site is about at the top of the page, this saves them scrolling down to find information.
Make it personal. There is a personal aspect to web-based content, and make it personal, your tone and writing style should be more casual, and more conversational, this makes it friendlier and easy to read.
I always start with a headline – everyone needs them, condensing the most important points down to a two-line headline.
Give them a sample of what your writing, an executive summary at the start of each article, with link to the main subheadings, for readers to jump to an important point on the page.
You can never have to many headings. If you start creating an outline the subheadings will come.
Format your headings as separate lines – or leading in to a paragraph.
Use Bold text sparingly, in a lead paragraph to make your entries stand out.
Also use Italic for emphasis, it makes your text more conversational.
Condense important points in to bulleted lists, as people like reading this.